After surfing the internet trying to figure out my next post idea, I stumbled upon this video talking about cats marketing strategy. http://www.rooftopcomedy.com/watch/CatMarketingStrategies
Being a dog person, I found this comedy act to sum up my experience with helping my little cousin at the Heart of the Valley Animal Shelter. She of course is a "cat cuddlier" which means when I have taken her to cuddle cats I was faced with being surrounded by cats. The video hit the nail on the head, because at the animal shelter, there are cards outlining what type of cat, the name, and other information pertaining to the feline. It seems to me that the employees at the animal shelter have changed their marketing strategy to make it more appealing to potential adopters.
http://www.heartofthevalleyshelter.org/adoptions/cats.html
Thats a really funny video. I actually adopted a cat from Heart of the Valley about a year ago and I feel like they do a pretty great job "selling" pets to potential adopters. I found the profiles helpful, though I do think they are a bit over the top. It is definitely an interesting marketing strategy.
ReplyDeleteAgreed!
ReplyDeleteChris, thanks so much for posting here -- the point of the blogs is for everyone to interact with each other :-)