WOMMA: Word of Mouth Marketing Associates has implemented this type of marketing into a business. This was pulled off of their website: "Welcome to WOMMA, the premier non-profit organization dedicated to advancing and advocating the discipline of credible word of mouth marketing. Through best practices, industry education and member value, WOMMA advocates word of mouth as a solution to business challenges and a key component in the creation of Talkable Brands."
They have been able to establish a company built on word of mouth marketing. There website is filled with information about other companies associated with WOMMA, their ethical stand point, membership, resources for companies, and tools to help your company research the consumers you need.
If only I could have taken this class earlier, I might have thought of this idea, and started this company.
This is a very interesting company. It seems like such a simple idea, its a wonder there aren't more and more people doing it. Having the ability to gain information on a product, typically by word of mouth, I think is the most decisive factor in someones decision to purchase a product, especially something more expensive, like a laptop maybe. I know that a lot of people spend a lot of time talking to people before purchasing a laptop. This is a really cool company and a great idea.
ReplyDeleteI know on several firms comments, like Amazon, there have been rumors of "plants" that talk up things pretending to be consumers. I do like the WOMMA concept.
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